Meet the Target Audience

 Target Audience:

The target audience for my NEA coursework magazine will be teenagers of any background, gender or ethnicity from the ages of 16 to 19 as all teenagers need positive role models, advice and simply knowing that someone cares about them and their struggles. Figures like '7% of teenagers have attempted suicide by 17 in the UK' and '80% of teens feel under pressure to save the planet' show the need for something reliable and consistent in their lives which can point them in better directions such as this magazine.

Each magazine cover will focus on an exclusive interview with a particular teenager who is doing something important for their community and society in general, such as conservationists who have been fighting for their local wildlife or others who have set up support for people with poor mental health. The aim of these front covers and the included material is to target teenagers who want to be able to help their local and wider issues. 

30% of 14 to 16-year-olds want to bring about social change in a survey at the Body Shop and 14% have already been in demonstrations so the magazine will target them by showing that others are working alongside them for change. The magazine can also serve to inspire others into action who have not yet thought about societal or environmental issues but may need help for themselves.

The magazine will advertise many ethical products to attract this target audience of educated teenage readers who are becoming young adults in a turbulent world. The hope for the magazine is that it will help them to become healthy, happy and active young adults.