The New Statement of Intent

 What is my Intention with this Magazine?

My magazine called ‘Rogue’ will focus on rising celebrities whose stories people want to hear and whose brands they want to own. It will discuss both men and women's lifestyles, brands and current affairs. Both front covers and the website will use Hollywood stars to secure a mainstream audience who admire these wealthy individuals. Lifestyle magazines need to convince people to be like these celebrities so the mise-en-scene will reinforce their wealth and fame as they wear renowned brands and products. These celebrities will also be chosen for their values which match Hearst like empowering people to better themselves, which the magazine will do through a diverse representation of gender, age and ethnicity. Each model will be represented individually and will be able to share their ideology and encourage people to be like them in their beliefs and actions. This representation aligns with the ideology of the magazine itself which is intended to change a lack of minority representation in the media. The young target audience (16-25 years) will be attracted by this diversity due to their increasing openness to it compared to older generations and the fact that they can see themselves represented positively in the magazine.

The complimentary website will link closely to the magazine, using the same masthead and continuing the colour palette to create a brand identity. The website will be interactive with many articles using hyperlinks to other pages and the main articles being advertised at the top of the page. The first and largest article will be underneath the title ‘Top Stories’ to imply it is the most popular and encourage more traffic to that page. The main article will also link to the magazine and promote it as the celebrity will be the same as on the magazine’s front cover. On the linked pages, there will be opportunities to subscribe as a further link to the magazine. These pages will be interactive with audio-visual elements to engage the reader and further hyperlinks on those pages which satisfy their demand for more content. These articles will be visually engaging due to pull quotes, images and extra information in hyperlinks. Social media links to Twitter and Facebook will attract the younger audience too as they can read the articles in their chosen format. By supplying their demand for more content, the younger audience should be encouraged to return to the website.

The website and magazine will also achieve synergy through the masthead, fonts and colour palette which will develop a brand identity. This identity is important to develop so that consumers choose this magazine over others. The colour palette of the magazine will develop this through the consistent colour palette continued in the masthead and imagery which will mirror the front cover of the first magazine, creating synergy. Social media links will bind the products further because each element will link to each other and will have more information not available on the other platforms, encouraging readers to jump across the products and find the information they want to consume. This both satisfies the consumer and the producers at Hearst as more revenue is generated with each click and advertisement that the reader sees and responds to. Overall, there will be a strong bond between products which will attract consumers back to the magazine.